Transform your hair with our Curl Cult® texturizing service, a groundbreaking, vegan treatment designed to give you natural-looking body, bounce, and curl. Unlike traditional perms, this magical in-salon service is not only gentle on your hair but also delivers added benefits with fewer steps and a softer, pleasant scent.
In just 90 minutes, you’ll achieve touchable, easy-to-style textures that last, all while treating your hair to a boost of nourishment. Our vegan formulas are powered by PisumProtex™ pea protein technology, which enhances and strengthens your hair’s natural structure, leaving it healthier and more vibrant than ever. Best of all, this treatment is nontoxic and kind to both your hair and the planet.
Whether you have naturally straight hair craving movement, or wavy hair looking for more definition, Curl Cult® adapts to your starting point. It’s an especially good fit if you’ve been hesitant about traditional perms — the gentler, vegan formula makes it approachable for color-treated hair, fine hair, and anyone who wants texture without the trade-offs older perming methods required.
The full service takes about 90 minutes, start to finish.
Yes — the PisumProtex™ pea protein formula is gentler than traditional perm solutions, making it a good option for hair that’s already been colored.
Most clients enjoy their texture for several months, with the exact timeline depending on hair type and how it’s cared for afterward.
We’ll walk you through an aftercare routine at your appointment — generally, sulfate-free shampoo and a lighter styling routine help the texture last longer.
